Blade Media: Fast Cuts, Big Dreams
- Rachael Felton
- Aug 3
- 3 min read
Updated: Sep 3
When you think of creativity in motion, Blade Media is exactly what comes to mind. What started as a simple love of video editing has turned into a growing small business – one that’s all about transforming raw footage into stories worth watching.
From Hobby to Business
For the founder of Blade Media, video editing was never just a way to pass the time. It began as a hobby – splicing music with favourite scenes, experimenting with timing, and watching ideas come to life on screen. Over time, that passion became something more: a business.
The name “Blade Media” came naturally. Combining a middle name (Blade) with a love of all things media, it perfectly represents the sharp, clean cuts and creative vision behind the work.
Creativity in Action
Most days in the Blade Media studio are spent deep in DaVinci Resolve, the editing software that has become a trusted creative playground. On the surface, the workspace looks neat – at least above desk level – but underneath? Let’s just say the chaos fuels the magic.
One of the biggest personal projects on the go right now is an unreleased Audio Drama series, a passion project that has been described as one of the most fun and fulfilling parts of editing so far. Blade Media’s style often merges different types of media and music into something new – a unique twist that gives each video its own heartbeat.
The Dream
A good day at Blade Media is simple: finishing a project, hitting that final export, and seeing a client’s reaction to their completed video. That moment of “it’s done” – and done well – is what keeps everything moving forward.
But there’s a bigger dream on the horizon. The goal? To one day run a full-scale editing firm, supporting not just clients but a whole team of editors.
Part of the Hyperfocus Collective
Blade Media joined the Hyperfocus Collective to find a community of creatives and a new way to share their work. It’s about connection, collaboration, and a chance to show what video editing can do.
And if there’s one piece of advice they’d give to other makers just starting out, it’s this:
“Be you and do what you do best.”
Coffee and Quick Cuts
When you picture the Blade Media workspace, add the smell of coffee – a lot of it. Editing can be intense, but there’s always room for humour. (Case in point: “What do you call an Italian with a rubber toe? Rober-Toe.”)
Superspeed is their self-declared “business superpower,” with quick turnaround and a focus on quality. It’s a combination that makes Blade Media a studio to watch.
What’s Next?
As Blade Media continues to grow, so does the portfolio. Keep an eye out for future projects – especially that mysterious Audio Drama – and watch as this one-person creative business builds momentum.
Hyperfocus is proud to have Blade Media in the collective, reminding us all that when you mix passion with skill (and maybe a little too much coffee), incredible things happen.
Want to Work With Blade Media?
If you’re a maker or small business owner looking to level up your online presence, Blade Media could be your secret weapon.
From polished product videos that make your items shine, to scroll-stopping social media reels, or editing your own footage into something professional and eye-catching – these services can help you attract more customers and boost your sales without the overwhelm.
Blade Media offers flexible editing packages:
2 hours – $80 (perfect for a single short video or quick polish)
5 hours – $180 (ideal for a few small projects or one longer video)
10 hours – $350 (a bundle for bigger projects or a consistent content refresh)
These packages are a great way to dip your toes in and see just how much of a difference professional editing can make for your business.
Ready to give your products the spotlight they deserve? You can purchase a Blade Media package through Hyperfocus or get in touch by emailing hello@hyperfocusaus.com.au and we’ll connect you directly.
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